About Keana Burr
CEO, Mindset Strategist, and Founder of Transcend Body & Mind
At my core, I’m a builder of people. I founded Transcend Body & Mind on one belief: purpose and performance thrive when people are valued — because people power every level of success.
My work begins with humanity first. Titles shift, industries evolve, and organizations change, but people remain the driving force behind every outcome. As CEO, my mission is to help leaders and teams strengthen their mindset, elevate their culture, and create environments where clarity, confidence, and personal excellence become standard.
My Approach: Human-Centered. High-Performance. No Fluff.
Before anything else, I lead with transparency, grounded insight, and real-world strategy. I’m known for my direct, tough-love style—not because it’s trendy, but because growth requires honesty, accountability, and a willingness to see beyond your blind spots.
I don’t coach from theory; I coach from lived experience. A background in biology and psychology, years of competing professionally in bodybuilding, and helping over 100+ clients transform mentally and physically have shaped my approach. But it’s my work with executives, healthcare providers, educators, and organizational teams that refined my mission: develop people, strengthen leaders, and elevate cultures.
The Coach Behind the CEO
Coaching is still in my DNA. I specialize in mindset, performance psychology, leadership development, and self-discipline. My gift is helping people get out of their own way — whether it’s a CEO leading a department, an employee navigating uncertainty, or an individual ready to break through their limits.
I’ve witnessed clients become more confident, communicate more effectively, rebuild their mental resilience, and elevate their entire standard of living. And I take that responsibility seriously.
Why I Do This Work
Because I’ve lived both sides: the grind of self-doubt and the discipline required to build something meaningful. I know what it takes to transform, and I believe every person deserves the tools, support, and challenge required to rise.
And if you choose to work with me or my team, you’re choosing a partnership rooted in clarity, truth, and progress.
Ready to Lead at a Higher Level?
Whether you want to strengthen your mindset, elevate your team, or build a healthier, more purpose-driven culture — Transcend is here to help you rise.
My Approach
Throughout our journey, I'll assess what's working and where we need improvement. To transcend your current lifestyle, you've got to put in the work. It won't be easy, but neither is living each day unsatisfied with yourself. I push and test you because I know your capabilities and want you to reach your full potential—mentally, physically, or both.
Empowerment through Truth
In the initial stage of our coaching journey, I prioritize empowering you through unfiltered truth. As a "tough-love coach," I believe in confronting realities head-on. We'll dissect what's working and identify areas for improvement, acknowledging that transcending your current lifestyle requires honesty and effort. Together, we'll lay the foundation for your transformation by embracing the empowering force of truth.
Actionable Transformation
Once empowered with truth, we seamlessly transition into the second phase—an actionable approach to transformation. It's time to put in the work. This is where the real magic happens. We'll implement strategies tailored to your goals, focusing on mental and physical aspects. Whether it's refining your mindset, optimizing your fitness routine, or enhancing self-discipline, this phase is about tangible, results-driven actions that propel you toward becoming the extraordinary version of yourself.